Choosing The Right Keywords
The single biggest mistake most people when creating a website is coming up with an idea and then creating a website – without once stopping to choose any keywords that might be relevant to the idea itself. If you don’t base the content of your website on a list of relevant keywords you’re wasting your time. Keywords are what will bring traffic to your website. Traffic = money.
Building a website without doing keyword research is the equivalent to creating a brand new type of car and then trying to find the right customers to buy it. That isn’t how it works in real life. The car manufacturers do case studies, customer surveys, analyze feedback from dealers, look at what other manufacturers are doing and then decide on their new car designs. They never spend a dime without making sure they can get a return on investment.
Before you write even one word of content for your website you need to choose your keywords. What kind of words are people using to search for your product or service? Are they looking for it at all? How many other people are competing for those same keywords? Without asking yourself these questions you could very easily create a masterpiece website that attracts zero visitors. No visitors means no sales.
So what is the single best keyword research tool? It all depends on who you ask. Some people only use the Overture Keyword Suggestion Tool. Others won’t use anything but Wordtracker.
The Overture tool is handy for checking roughly how popular a keyword might be. You simply enter the keyword you were considering building a page or site around and Overture will show you how many times that phrase has been searched for in that month. Overture is fine as a rough guide but its results have been known to be completely and totally incorrect. This is due to website owners or marketers searching for their own keyword thousands of times per month to increase its perceived value.
The Overture maxbid tool allows you to check roughly how valuable keywords are. It tells you how much each bidder is willing to pay for each click of a specific keyword. Why check the potential value of a keyword? Building a website around profitable keywords is the key to success.
Your guideline for a profitable keyword is somewhere between 20c and $2 per click. Anything less than 20c isn’t worth it and anything higher than $2 is probably in a saturated market.
Overture Keyword Suggestion Tool vs Wordtracker
So Overture can tell you roughly how valuable a particular keyword or set of keywords might be. How do you go about finding the best keywords and all their combinations? That’s where Wordtracker comes in. Overture pales in comparison when it comes to real keyword research with Wordtracker – it’s simply far superior for finding all possible keyword combinations.
Without giving a step-by-step tutorial on Wordtracker here’s the basics. Sign up for a Worctracker account. Once logged in you go to Keyword Universe and enter the root word or phrase for the topic you’re researching. If you intend building a website about customized golf clubs then you start with the root word “golf” and work your way down from there. Witin a few hours you should have thousands of keywords related to your website topic.
Wordtracker doesn’t stop there. You can then move to the next step which allows you to check how many websites in which search engines are competing for the same keywords. This data is displayed as a figure referred to as KEI (Keyword Effectiveness Index) which is a rough guide to just how hard it might be to get good search engine rankings for these particular keywords. Higher KEI is better.
Once you’ve finished your competition analysis you can then email yourself the final set of keyword data and pop it into a spreadsheet for further analysis. If you want an easier way of manipulating Wordtracker data then I’d recommend Keyword Results Analyzer by Dr. Andy Williams. This is the perfect tool for analyzing Wordtracker results – a real timesaver.
The definitive Wordtracker guide is Wordtracker Magic by John Reynolds. If you want to learn how to find the most profitable keywords then this ebook is for you.
The are two more keyword research tools which are worth mentioning. The first is Nichebot. This free tool allows you to see how often a term is searched for per month and also provides a competition ratio to give you an idea of how saturated the market is. Nichebot is a great place for brainstorming niche ideas as it also provides a Thesaurus and lateral keyword research tool amongst other great features.
The Digitalpoint keyword research tool is also another excellent place to start your keyword research. It’s a free tool that allows you to look at the Wordtracker and Overture results for a given keyword side-by-side. This eliminates the possibility of building a website around keywords with conflicting count results in Overture Versus Wordtracker.
Running Digitalpoint keyword research first to find potential niches and then checking the competition ratio for those keywords would be one good way to start keyword research for any new website – and all for free!